A business plan has seven sections clearly. These include: a synthesis, a concept, market promotion, marketing strategy, human resource planning and exit strategy. It is a short summary, and not the page. Give a brief presentation of the business strategy and logic, which is based on the business plan. It may be that a business development plan, leaders, businesses and all forms of corporate financial objectives. Synthesis is a simple and easy to understand. You should focus on the main points of the plan and avoid generalizations.
The section should explain the concept of your business strategy and provide a clear description of the main product or service and how it is to win the competition. It may also be other information that may have a significant impact on the business. For example, if you plan to use new distribution channels, you should explain this in part. The development process must be described, if you are looking for funding for a new business or expand an existing business.
You also need a section describing the market potential of the market, competition, target audience, trends, etc. It should also describe your strategy to gain a competitive advantage that identifies consumers to your products, and how you intend to correct them.
You must also identify the competing goods or services, the reason for their success and how they compare their own products or services. This is even more important for start-up company, which must compete with established companies.
You also need to decide how to position your product. Do you want your customers to view their product as a low cost alternative, or as a premium quality product?
Another section that you need is on the advertising and marketing plans and how they will help you communicate your product or service benefits to your audience. This should be in harmony with your marketing and your business strategy.
All businesses can not participate in the research and development because it is a long-term investment. Lenders and investors tend to have a short-term, and may not want to commit funds for this purpose.
A section on operations that can describe how key business functions will be conducted more efficiently than competitors.
The requirement for people to describe the second part. This section should indicate the skill levels that are already occupied, and to give a timeline when the rest of the rent. Will also continue to key people for their responsibilities.
Lenders and investors want to know about recovering and out of the period. Most of them would want your company to become profitable and to make it public in 5 years so that their investment will appreciate and learn to speak fluently. They usually want a cash-out option for 5 years.
Financials Section is required to demonstrate the historical financial regulations, and forecasts for 3-5 years. You may need to project different scenarios, depending on the complexity of the business benefit of your creditors.