So where you sit on the market, that could be placed at the lower end, middle or high end. This can apply to a company which is a manufacturer or a service industry.
Positioning explained
A good example of positioning the company would be the major supermarkets in the United Kingdom, a huge industry with a handful of very large players. The company of the strap line (a line or short-term sums up where the company announced l ') will include the company and describe positioning in the market.
So, the major food retailers are supermarkets Asda, Tesco, Sainsbury and Marks & Spencer. They all carefully placed and is positioned in the minds of their customers.
Asda strap line is "permanently low prices" and they are using a large rock that they often take place outside their shops to symbolize that their low prices are set in stone and always aiming to achieve a price of promises. This puts them at the lower end of the market.
Then Tesco state "Every little helps" it means that even though they may not be the cheapest, they are very price conscious and try to give their customers the best value. They are therefore closest to the mid-range market.
Sainsbury's strap line is "Good food costs less" now it is in the medium to high position and are therefore say that the quality of food they provide, but always aware of the price.
Marks & Spencer is simply "Your M & S" is now in the top position with Waitrose, although M & S also offers clothing, it still has a high number of retail outlets and said that their food High quality is to your satisfaction And of course, food prices are higher.
Positioning explained
A good example of positioning the company would be the major supermarkets in the United Kingdom, a huge industry with a handful of very large players. The company of the strap line (a line or short-term sums up where the company announced l ') will include the company and describe positioning in the market.
So, the major food retailers are supermarkets Asda, Tesco, Sainsbury and Marks & Spencer. They all carefully placed and is positioned in the minds of their customers.
Asda strap line is "permanently low prices" and they are using a large rock that they often take place outside their shops to symbolize that their low prices are set in stone and always aiming to achieve a price of promises. This puts them at the lower end of the market.
Then Tesco state "Every little helps" it means that even though they may not be the cheapest, they are very price conscious and try to give their customers the best value. They are therefore closest to the mid-range market.
Sainsbury's strap line is "Good food costs less" now it is in the medium to high position and are therefore say that the quality of food they provide, but always aware of the price.
Marks & Spencer is simply "Your M & S" is now in the top position with Waitrose, although M & S also offers clothing, it still has a high number of retail outlets and said that their food High quality is to your satisfaction And of course, food prices are higher.